DIGITAL content CREATION & marketing FOR CLIENTS

Master the skill of understanding what your clients want and being able to create digital contents that strike accordance with them.

Gain the ability to not just create content but one that is moving and aligns to your client's values and beliefs.

📅 | 17th - 19th November 2023
📌 | IMDA Pixel Studio, 10 Central Exchange Green, Singapore
Get Tickets Here

ABOUT THE COURSE

The Digital Content & Marketing for Clients series consists of 2 separate modules that can be taken on their own but best together for completeness.

This series as a whole is designed to accelerate creative businesses with better processes of managing clients, create better visual contents, run marketing campaigns for the clients and attracting returning client projects.
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MOD 1: Social Media Management and Marketing for Clients
Date: 10 April 2025,
Time: 6.30p.m.-9.30p.m.
Course Fee: S$250 /nett
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MOD 2: Creating High Quality Visual Contents  
Date: 17 April 2025,
Time:6.30p.m.-9.30p.m.
Course Fee: S$250 /nett



REGISTRATION IS OPEN! SIGN UP NOW!
Each workshop (MOD 1 and MOD 2) will be confirmed and commence when minimun class size of 10 participants have reached.

Registrants will be notified on course confirmation and payment details nearer the date. 

Who Should Attend?

  • Artists
  • Designers
  • Tech Enthusiasts
  • Anyone curious about the intersection of technology and creativity

Why Should you Attend?

  • Creative Exploration: Learn how AI can transform your approach to art and design.
  • Expert Insights: Gain knowledge from industry leaders at the forefront of AI and Web 3.
  • Networking: Connect with like-minded individuals who share your passion for innovation.
Register now

Meet the TRAINERS

Loh Yen Lyng

Founder of Foxtails Ventures, Super Businesswomen at CreativesAtWork
Yen Lyng is skilled in creating marketing strategies across multiple platforms and bring the strategies to life by executing key functions in research , development, marketing and operations.

As a certified ACLP Trainer, she conducts training for adults in business, marketing, and other topics to help any individuals or organization seeking to develop themselves or their team's knowledge and skills.

Felix Lee

Co-Founder of Catalyst Connector; Artisnap; Scash; ADstar
Felix was previously Chief Operating Officer of Samsung Holdings. Market maker for Guiness Draught. National expert for World Summit Awards (WSA) under the auspices of united Nations Industrial Development Organisation (UNIDO).

He was also the Mentor for NUS, NTU, Singapore Poly and the co-author of Hospitable Hospice, a workbook for integrated living.

Gareth Gay

AI

Co-Founder and Photographer of Craftsmen Pte Ltd
Gareth Gay is a Singapore based photographer with 8 years of experience in creating visuals for brands such as Changi Airport Group, Sofitel and One Rochester group.
His knack for visual patterns shapes his main inspiration toward his photography style that earned back-to-back honourable mentions for works "Flow" and "Gaelle" in the annual International Photography Awards in 2013/14.

He was also a winner of the “International Photographer Award” in 2 consecutive years 2014/2015.

Program Outline

MOD 1: Social Media Management & Marketing for clients
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Date: 10 Apr 2025
Time: 6.30  - 9.30 PM

Fee: S$250 /nett

Trainer: Felix Lee / Loh Yen Lyng

  • Understanding client's brief - reading beyond the words
  • Types of Content for Social Media
  • How to start creating content with what you have
  • How to run campaigns and manage effective content production schedule 


Each MOD to register separately

MOD 2: Creating High Quality Visual Contents

Date: 17 Apr 2025
Time: 6.30 - 9.30 PM  
‍
Fee: S$250 /nett

Trainer: Gareth Gay

  • Basics on producing audience engaging images and contents
  • The work processes involved when executing a photo / video assignment .
  • How to frame the right image with a photographer's eye for aesthetic
  • Principles behind a successful photo/ video assignment


Each MOD to register separately
  • Dive into a full-day workshop alongside our expert AI and blockchain guides and fellow creatives
  • Explore the exciting realms of AI and Web3
  • Discover how these technologies are revolutionizing creativity
Day 1 Timetable (17th)
Reveal Timetable
9:30am - 10:00am
Light Refreshments
10:00am - 10:30am
Opening Sharing
Examining the gig economy and the role of AI in freelance work
- Identifying opportunities to monetize creative skills using AI and Web 3 technologies.
- Strategies for positioning oneself in the evolving landscape of AI-driven creative freelancing.
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AI: Llewellan Vance
Startup Ecosystem Lead at Huawei Cloud
10:30am - 11:30am
Examining the gig economy and the role of Web 3 in freelance work.
- Identifying opportunities to monetize creative skills using Web3.
- Strategies for positioning oneself in the evolving landscape for creative freelancing.
- Introduction to Web 3 Technologies and Potential Applications.

Dr Loretta Chen - Web3
Professor, Author & Co-Founder of Smobler. 
Top 100 Women of the Future
Asia’s Most Inspiring Women
11:30am - 12:30pm
Overview of AI and Its Impact on the Creative Industry

Sze Chin (SQ) Lee - AI
‍Founder & CEO,
Esse Pi Pte Ltd
12:30pm - 2:00pm
Lunch (provided) / Networking
2:00pm - 3:00pm
Understanding and Utilising AI Tools
- Definition and explanation of key AI concepts and techniques
- Exploring Generative AI for Creative Imagery
- Utilizing AI technologies for video editing, special effects, and content creation

Albert Goh - Senior Solutions Consultant, Digital Media South East Asia, Adobe
3:00pm - 4:00pm
Building New Spaces, New Brands, New Worlds

- Introduction to Metaverse and its implications for creatives
- Exploring experiential platforms for tokenizing and monetizing original content.
- Case studies of successful brand building projects
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George Wong - Head of Sandbox Singapore
4:00pm – 5:00pm
Panel Discussion
Q&A session for participants to ask questions and seek further insights.
Engaging discussions on the challenges and opportunities of AI and Web 3 for creative freelancers

Panelists:
Llewellan Vance - Startup Ecosystem Lead at Huawei Cloud
Sharon Beh -Global Head of Development, Smobler Studio
Albert Goh - Senior Solutions Consultant, Digital Media South East Asia, Adobe
Mar Vin Foo - Director for Technology Alliances in American AI Lab
5:00pm – 6:00pm
Networking Session / Refreshment Provided
Day 2 & 3 Timetable (18th & 19th)
Reveal Timetable
10:00am - 5:00pm
One-on-One Meet Up Session with Experts
30 mins one-on-one meet up sessions with the AI/Web 3.0 Experts individuallyTotal of 12 slots available each day
10:00am - 1:00pm

Introduction to Web3 for Freelancers
‍This workshop is perfect for freelancers, gig workers, and anyone curious about the potential of Web 3.0 in the world of work. No prior technical knowledge is required - we're here to guide you through the basics. What you will learn: 

James Oldham - Freelancer Nation Member, Web3
1. Setting Up Your Wallet: We'll start with the fundamentals - setting up your digital wallet. Learn how to securely store and manage your digital assets. 
2. Understanding Blockchain and NFTs: Get acquainted with the blockchain, the technology that powers Web 3.0, and explore the fascinating world of NFTs (Non-Fungible Tokens). 
3. Introduction to dApps: Discover decentralized applications (dApps) and the different blockchains they operate on. Learn how to navigate the Web 3.0 ecosystem safely and avoid common pitfalls. 
4. Building Your Decentralized Identity (DID): Explore the concept of decentralized identity and learn how to build your own DID. Enhance your online presence while maintaining control over your personal information.

This event requires you to register separately

SIGN UP NOW!

Participant of any of the above workshops (MOD 1 or MOD 2) will  get a free 6-months Freelancer Nation Lite plan subscription to continue the learning and growth journey with like-minded community for the advancement of their freelancing business.
Register Now
Join Us at IMDA Pixel Studio. Be part of the future of creative expression!
Contact us below to find out more.
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